Mobile Gaming in the Philippines

The Philippines has been known to spend a third of the day looking at their smart phones. With majority of the population needing a smart phone to navigate through their day to day, it is no surprise that mobile gaming is a big hit here. From puzzle games like Candy Crush to competitive MOBAs like Mobile Legends: Bang Bang, mobile gaming takes on different shapes and sizes. It is no surprise to see Filipinos of different ages playing on their phones to drown out the noise around them.

We could see how big the mobile gaming industry is here in the country by looking at how much efforts companies are putting into it. We’ve got telecommunications companies competing with each other for the best mobile data plans they could offer, with allotments for mobile games. We have the biggest Mobile Legends eSports scene, and big tech companies are using this as a way to break into the Philippine market. Talk to any Filipino, and they could name at least one popular mobile game.

Aside from the money to be made in the industry, there is a social aspect to mobile gaming. There is the obvious friendships made through playing multiplayer games, but there is something more to it. Even in single player games, the older generation use it to connect with their grandchildren or children. You can see them talk about how to get through difficult levels, ask them for help or talk strategies when playing games. Mobile gaming gave us ways to reconnect with each other by giving us a common ground to talk about.

The social aspect of mobile gaming became a ray of hope during rough times. The pandemic shut down most of our usual post work/school hang out spots, specifically bars and internet cafes. We were all stuck at home, slowly developing cabin fever. A lot of people started to pick up old hobbies, specifically gaming, but not everyone had a gaming pc to keep them entertained. Luckily, almost everyone in the Philippines has a smartphone. Mobile gaming was a way for us to connect with people who were going to a similar experience. It kept us distracted from the heavy feelings brought about by the pandemic’s uncertainty. Mobile gaming kept us sane, tilted at times, but sane nonetheless.

Mobile gaming is a huge industry here in the Philippines, because it targets a lot of the country’s needs and wants. It’s familiarity to us is due to our society’s culture of community. I expect this industry to grow even more, when the technology for it becomes easier to access.

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